AJG Holding, a leader in sustainable solutions, has announced its groundbreaking project to revolutionize water accessibility and sustainability. Led by Mr. Abdul Jabbar Gargash and Mr. Mahmoud Ayoub, this project introduces an innovative approach to desalination that is not only affordable but also environmentally friendly, embodying simplicity and efficiency.

The inspiration behind the project stems from Mr. Gargash’s own experience with the challenge of brackish water on his farm. His vision is to make water accessible to all, especially underserved communities, by converting brackish water into life-sustaining freshwater. This commitment defines the project, simplifying and streamlining the process for unparalleled efficiency.

The project’s environmental sustainability aligns with the UAE’s Water Security Strategy 2036, aiming to reduce water demand and increase productivity. The process generates no harmful waste, ensuring a harmonious environmental footprint.

Crafted as a ‘poor man’s desalination plant,’ the project aims to make water accessible to all, regardless of economic status. The cost of production for a unit capable of generating 10,000 to 20,000 gallons per day is remarkably low, making it not just affordable but also modular and requiring minimal maintenance. This affordability reaches out to underserved communities, ensuring clean water for those often left behind.

With the proof of concept completed and international patents secured, AJG Holding is now looking to build a full-scale model. The company is actively seeking strategic support and resources that will accelerate its R&D efforts, including securing funding from government bodies and private enterprises who share their commitment to pioneering accessible and sustainable water solutions.

To learn more about AJG Holding’s transformative project, visit their stall at Wetex 2023, Stall A12 in Hall 1, from November 15 to 17. Witness the evolution of a sustainable future where water is a right, not a privilege. Join them in shaping the future at www.zld.ae, or call: +971 56 7581551 or email: [email protected].