Sony has officially launched the A9 III, a groundbreaking camera that has the photography world buzzing. This new model boasts incredible functionality, and its release marks a significant step forward for high-performance sports and wildlife photography.

At a price of $6,000 / £6,100 / AU$10,500, the A9 III offers a number of innovative features, including a new sensor with ‘global shutter’, 120fps burst shooting, and a maximum 1/80,000 sec shutter with flash sync at any speed. This puts the camera in a league of its own, making it a top choice for professionals.

The A9 III is also equipped with Sony’s latest technology, including the Bionz XR processor, an AI-autofocus chip for subject tracking AF, and a 9.44m-dot EVF. The camera’s impressive performance and specifications make it suitable for only the most demanding professionals.

With its build quality, the A9 III is designed to withstand tough conditions and adverse weather. Its larger grip and optional vertical grip provide a comfortable way to shoot in a vertical format, making it the perfect choice for photographers working in challenging environments.

One of the most exciting features of the A9 III is its ‘global shutter’ sensor. This groundbreaking technology allows for distortion-free photos and video, and enables burst shooting at speeds of up to 120fps, making it an ideal camera for capturing high-speed action.

Although I have only had a day to spend with the A9 III, it’s clear that this camera is a game-changer for the world of photography. Its advanced features and superior performance make it a standout choice for professionals looking for the best equipment.

Sony has set the release date for the A9 III in early 2024, making it available for the Paris Olympics. Its innovative technology and unmatched performance are sure to make it the envy of sports photographers worldwide.