Huawei Cloud’s Director, Wu Bin, gave a keynote address at the Global Media Congress in Abu Dhabi. He detailed the ways in which Huawei Cloud’s innovative OTT media solution is transforming the media and entertainment industry. The comprehensive solution includes live streaming, video on demand (VOD), transcoding, and Content Delivery Network (CDN) services.

Wu Bin discussed how Huawei Cloud’s transformative technology is revolutionizing content creation and production efficiency. Their innovative AI offline rendering technology significantly reduces video rendering time, with a 90-minute 3D film now taking only 1 week compared to the traditional 6 months. Additionally, their high-definition, low-bitrate media processing service compresses video bitrates by 30-40%, reducing costs and improving streaming efficiency for viewers.

Another groundbreaking feature is Huawei Cloud’s Ultra-Low Latency Live (LL) service, which drastically cuts the delay in live broadcasts to 800ms or less. This advancement enhances real-time interaction for live scenarios, such as live e-commerce and sports events. With over 2800 global CDN nodes and 180 bandwidth reserve, Huawei Cloud’s OTT solution ensures an immersive and interactive experience for tens of millions of viewers.

In the age of AI, Huawei Cloud is also leading the charge in reshaping the media and entertainment industry. They are introducing the Panggu digital human model, which allows for rapid digital human generation and animation at a low cost. This innovation has diverse applications in online education, news broadcasting, e-commerce live streaming, and more. Furthermore, Huawei Cloud’s digital humans support multi-language conversion, enabling seamless communication between broadcasters and audiences from different regions.

Huawei Cloud is also setting a new benchmark for creativity and user engagement with its 3D enterprise applications, creating immersive and interactive environments for businesses. The company’s extensive capabilities in video coding, network transmission, and distribution, combined with their technological expertise, position them as a leader in the media and entertainment industry.

By leveraging powerful audio-visual technology innovations, Huawei Cloud is unlocking new growth opportunities for media and entertainment industry creators. With over 30 years of expertise in the communications sector and a wealth of experience in vertical industries, Huawei Cloud continues to collaborate with partners and customers to drive the industry forward.